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synopsis

Storyhero journalist Jordan Wade traveled to London in 2012 to capture the cultural buzz of the London Games. This was one of the stories he co-produced for CBC; The London 2012 Cultural Olympiad drew 25,000 artists from around the world to take part in music, theatre, multimedia and visual arts events across Britain. But as Jordan Wade reports, it plays second fiddle to sports throughout the Games themselves. Wade talks to organizer Jenny Waldman about how tying arts events to sports enhances the experience of the Olympic Games and interviews British artists who brought their Brazilian counterparts to this years’ festivities for a taste of what’s ahead in 2016.

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